{"id":2242,"date":"2026-10-17T17:00:35","date_gmt":"2026-10-17T17:00:35","guid":{"rendered":"http:\/\/127.0.0.1:8113\/case-studies\/rebuilding-a-consultancy-site-in-six-weeks\/"},"modified":"2026-10-17T17:00:35","modified_gmt":"2026-10-17T17:00:35","slug":"rebuilding-a-consultancy-site-in-six-weeks","status":"publish","type":"case_study","link":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks","title":{"rendered":"Rebuilding a consultancy site in six weeks"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Northwind Advisory had a site that looked fine on a laptop but lost visitors on phones: slow pages, unclear calls to action and a contact form nobody trusted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we changed<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-check\">\n<li>A lighter theme with a strict performance budget<\/li>\n\n<li>One clear call to action per page<\/li>\n\n<li>A short form with honest expectations about the reply<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Measured over the three months after launch, compared with the same period the year before.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challenge Northwind Advisory had a site that looked fine on a laptop but lost visitors on phones: slow pages, unclear calls to action and a contact form nobody trusted. What we changed Results Measured over the three months after launch, compared with the same period the year before.<\/p>\n","protected":false},"featured_media":2278,"template":"","class_list":["post-2242","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebuilding a consultancy site in six weeks - Proofline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebuilding a consultancy site in six weeks - Proofline\" \/>\n<meta property=\"og:description\" content=\"The challenge Northwind Advisory had a site that looked fine on a laptop but lost visitors on phones: slow pages, unclear calls to action and a contact form nobody trusted. What we changed Results Measured over the three months after launch, compared with the same period the year before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks\" \/>\n<meta property=\"og:site_name\" content=\"Proofline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks\",\"url\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks\",\"name\":\"Rebuilding a consultancy site in six weeks - Proofline\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/proofline.medamineweb.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/redesign-960.webp\",\"datePublished\":\"2026-10-17T17:00:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#primaryimage\",\"url\":\"https:\\\/\\\/proofline.medamineweb.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/redesign-960.webp\",\"contentUrl\":\"https:\\\/\\\/proofline.medamineweb.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/redesign-960.webp\",\"width\":960,\"height\":564},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/proofline.medamineweb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?post_type=case_study\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Rebuilding a consultancy site in six weeks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/#website\",\"url\":\"https:\\\/\\\/proofline.medamineweb.com\\\/\",\"name\":\"Proofline\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebuilding a consultancy site in six weeks - Proofline","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks","og_locale":"en_US","og_type":"article","og_title":"Rebuilding a consultancy site in six weeks - Proofline","og_description":"The challenge Northwind Advisory had a site that looked fine on a laptop but lost visitors on phones: slow pages, unclear calls to action and a contact form nobody trusted. What we changed Results Measured over the three months after launch, compared with the same period the year before.","og_url":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks","og_site_name":"Proofline","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks","url":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks","name":"Rebuilding a consultancy site in six weeks - Proofline","isPartOf":{"@id":"https:\/\/proofline.medamineweb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#primaryimage"},"image":{"@id":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#primaryimage"},"thumbnailUrl":"https:\/\/proofline.medamineweb.com\/wp-content\/uploads\/2026\/10\/redesign-960.webp","datePublished":"2026-10-17T17:00:35+00:00","breadcrumb":{"@id":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#primaryimage","url":"https:\/\/proofline.medamineweb.com\/wp-content\/uploads\/2026\/10\/redesign-960.webp","contentUrl":"https:\/\/proofline.medamineweb.com\/wp-content\/uploads\/2026\/10\/redesign-960.webp","width":960,"height":564},{"@type":"BreadcrumbList","@id":"https:\/\/proofline.medamineweb.com\/?case_study=rebuilding-a-consultancy-site-in-six-weeks#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/proofline.medamineweb.com\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/proofline.medamineweb.com\/?post_type=case_study"},{"@type":"ListItem","position":3,"name":"Rebuilding a consultancy site in six weeks"}]},{"@type":"WebSite","@id":"https:\/\/proofline.medamineweb.com\/#website","url":"https:\/\/proofline.medamineweb.com\/","name":"Proofline","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proofline.medamineweb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/case_study\/2242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/types\/case_study"}],"version-history":[{"count":0,"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/case_study\/2242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/media\/2278"}],"wp:attachment":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}