{"id":2252,"date":"2026-10-17T17:00:36","date_gmt":"2026-10-17T17:00:36","guid":{"rendered":"http:\/\/127.0.0.1:8113\/about\/"},"modified":"2026-10-17T17:00:36","modified_gmt":"2026-10-17T17:00:36","slug":"about","status":"publish","type":"page","link":"https:\/\/proofline.medamineweb.com\/?page_id=2252","title":{"rendered":"About"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Northpeak Studio is a small senior team that builds fast, accessible WordPress sites for consultants, clinics and professional firms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We started in 2014 after years of agency work, with one rule: every project must be measurably better than what it replaces. We publish the numbers, before and after.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How we work<\/h2>\n\n\n\n<ul class=\"wp-block-list is-style-check\">\n<li>Fixed quotes, agreed before we start<\/li>\n\n<li>Weekly demos instead of status meetings<\/li>\n\n<li>Accessibility and speed checks before every launch<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Northpeak Studio is a small senior team that builds fast, accessible WordPress sites for consultants, clinics and professional firms. We started in 2014 after years of agency work, with one rule: every project must be measurably better than what it replaces. We publish the numbers, before and after. How we work<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2252","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - Proofline<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proofline.medamineweb.com\/?page_id=2252\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Proofline\" \/>\n<meta property=\"og:description\" content=\"Northpeak Studio is a small senior team that builds fast, accessible WordPress sites for consultants, clinics and professional firms. We started in 2014 after years of agency work, with one rule: every project must be measurably better than what it replaces. We publish the numbers, before and after. How we work\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proofline.medamineweb.com\/?page_id=2252\" \/>\n<meta property=\"og:site_name\" content=\"Proofline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?page_id=2252\",\"url\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?page_id=2252\",\"name\":\"About - Proofline\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/#website\"},\"datePublished\":\"2026-10-17T17:00:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?page_id=2252#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/proofline.medamineweb.com\\\/?page_id=2252\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?page_id=2252#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/proofline.medamineweb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proofline.medamineweb.com\\\/#website\",\"url\":\"https:\\\/\\\/proofline.medamineweb.com\\\/\",\"name\":\"Proofline\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/proofline.medamineweb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About - Proofline","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proofline.medamineweb.com\/?page_id=2252","og_locale":"en_US","og_type":"article","og_title":"About - Proofline","og_description":"Northpeak Studio is a small senior team that builds fast, accessible WordPress sites for consultants, clinics and professional firms. We started in 2014 after years of agency work, with one rule: every project must be measurably better than what it replaces. We publish the numbers, before and after. How we work","og_url":"https:\/\/proofline.medamineweb.com\/?page_id=2252","og_site_name":"Proofline","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proofline.medamineweb.com\/?page_id=2252","url":"https:\/\/proofline.medamineweb.com\/?page_id=2252","name":"About - Proofline","isPartOf":{"@id":"https:\/\/proofline.medamineweb.com\/#website"},"datePublished":"2026-10-17T17:00:36+00:00","breadcrumb":{"@id":"https:\/\/proofline.medamineweb.com\/?page_id=2252#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proofline.medamineweb.com\/?page_id=2252"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/proofline.medamineweb.com\/?page_id=2252#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/proofline.medamineweb.com\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/proofline.medamineweb.com\/#website","url":"https:\/\/proofline.medamineweb.com\/","name":"Proofline","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proofline.medamineweb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/pages\/2252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2252"}],"version-history":[{"count":0,"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=\/wp\/v2\/pages\/2252\/revisions"}],"wp:attachment":[{"href":"https:\/\/proofline.medamineweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}